Online reputation monitoring services are vital for any company especially larger ones. Since at some point it becomes too difficult to monitor the sheer volume of the number of times the branded term gets mentioned, there needs to be a system in place to watch what kind of things people are saying about your brand. Any individual who has been working together online for any measure of time knows exactly how destructive negative remarks can be to your online reputation monitoring services.
Not only can they hurt your chances when it comes to attracting new clients, but they can also have a negative impact on your search result ranking. Rather than being presented with positive information about your company when they conduct an online search, the first things they are presented with are the negative comments or posts regarding your business or products.
This is known as online reputation management, and here’s how you go about it.
Keywords – The first thing that you and your marketing team should do is to create scheduled press releases using specific keywords. The press releases that you publish should use keywords that are specific to your particular business niche. This will help improve your ranking and help push down the negative content related to your business. In order for your press releases to be effective, they need to be optimized for SEO and be of high quality. This is a great way for you to go on the offensive and take control of your online reputation back.
Content – The more high-quality content you publish, the more effective your online reputation management efforts will be. Take advantage of every channel available to you to share your content. This means in addition to regularly publishing content on your website, you should also post high-quality content on all of your social media pages as well. The more content you produce and publish, the higher the positive content will rank pushing down the negative content even further.
Links – Any time you are trying to increase your search engine visibility you should increase your link building efforts. If you already have websites that are linked to you, nurture those links and publish content using keywords related to those links. This is a great way to keep the traffic flowing to your website.
Content is an important element to any online reputation management campaign, the more high-quality content you publish the higher you will rank in search results. To ensure that your content is as effective as possible, you need to make sure that it is properly optimized. If you do not currently have a problem with your online reputation, you can still use these steps in a proactive manner to keep your online presence positive and maintain or increase your existing rankings.