Your company may sell a standout food product in terms of texture, taste, and overall sensory appeal. However, you will not be able to send that message to the consumer unless your packaging lures them to the product. What’s more, you have to compete with a large number of other companies. So, you need to work with a design firm that can ensure that your food products will capture a consumer’s eye.
Choosing the Colours for Your Package’s Design
If you want to produce stand-out packaging, then you need to pay attention to specific elements that will make a design engage a customer’s interest. The use of the right colours is an important contributor to design success. Not only do certain hues and tones make a package seemingly shine but they also offer a unified look. So, when you choose the colours for your packaging, you need to keep this in mind. You also have to consider your target audience and brand.
Black and White
For example, if you are selling food items that represent the idea of purity or health, you may want to consider white. On the other hand, black can add a bit of mystery to a design theme. Use only a small amount of the colour if you want your product to appear more upscale or elegant.
Choosing Blue as a Colour
Blue is a colour that causes consumers to feel as though they are dealing with a trustworthy product. That is because shades of blue denote strength and dependability. If you want your packaging design to appear more formal, choose a darker blue. Or, if you want the look to be more creative, opt for a lighter blue. Keep in mind that this hue attracts more mature consumers.
Making a Choice for Red
If you want your food product to convey excitement and energy, then red is the best colour choice for your packaging. Do you want the design to appear more luxurious? Then select a darker red. When you include silver and gold, you will add to the perceived worth of the product you are selling.
Green Packaging Is “Organic” Packaging
Should you want the design to appear more balanced, then green is an excellent choice. Foods that are natural or organic in nature often are housed in green-coloured packaging. Select a darker green if you are selling a product to higher-income consumers.
Make Your Package Easy to Read
In order to make your packaging designs stand out, you also must use legible lettering. Because a consumer only spends a short amount of time looking at a food package, you must make sure that it is easy to read. It should also be compelling. That is why you do not want to use fonts that are difficult to comprehend. Make sure that the front of the package includes the most basic information.
Where Will Your Product Be Sold?
Also, think about where your food product will be displayed. For example, if your product is going to be shown in a freezer, you might want to consider how the doors of the freezer might get in the way of the design. You should also review the shelves or tags where you will feature your product. Thinking about the selling venue will help you create a more aesthetic, eye-capturing design.