There are specific differences between product development and software/service development simply because of the physical nature of the product. You will have to devote sufficient time to the hard nature of what you offer and you probably won’t devote as much time to these details when you’re offering software or intellectual property that the client can’t touch.
However, and this is a very important “however,” you should never set your sights lower during the development process just because you don’t sell the proverbial widget. The requirements are the same, beginning with making sure that you develop with your client as the primary focus. Too many businesses make the mistake of believing that “everyone” is their market. The truth is that you need to know in detail the needs and preferences of your potential customer.
Research and Goals
You have to do your research if you want to be successful. Fortunately, technology has made this considerably more convenient than before, though the research work will still be time-consuming. You can use social media and online shopping giants such as Amazon to learn much of what you need about the 21st-century consumer. After you’ve started selling your product or service, you can make use of many of these same sources to solicit valuable feedback. If you don’t conduct adequate market research and you don’t remain engaged with your clients, you’re getting in your own way as a business.
When you put your initial idea in writing or in print so that you and others can see what you have in mind, you should immediately begin to establish specific goals, short-term and long-term objectives that are realistic and measurable. If there are two or more “founders” involved in this process, your discussion should always include focused questions about what you want to achieve, whether you’re entering a new market or a mature one, and so on. A shot in the dark probably won’t hit your target.
With this foundation in place, you should also ask a very pointed question: Do I know enough about software development or product development to do this on my own? Most entrepreneurs don’t have this skill and experience but they’re reluctant to admit it. This makes it essential to bring in individuals who can help you establish a dynamic framework for software management and product development. When you work with specialists such as those at Scrum On Australia, you have help in driving team efficiency, enhancing productivity, and making sure that everyone on the project team is involved in effective communication.
Work with experts for the training that your team needs. Depend on these same specialists for help with assessment to determine what is working and what is not. Transform your operation and let them guide you during strategy sessions so the true potential of your software development team is freed to do its best.