There are many options for advertising your company and its products and services, including using billboards. Billboard advertising is versatile because you can select from various billboard sizes, and they are available in a variety of locations. Here are five reasons to choose billboard advertisements for your business.
Unlike newspaper ads or television commercials, billboards are displayed for several weeks at a time for one price. With newspapers, radio or television, you have to pay each time your ads are displayed or broadcasted. Once a billboard ad is displayed, it will stay there until the end of the contract, so commuters going down highways or roads where ads are located will see it every day.
The more an ad is seen, the more people will recall it and be apt to purchase the product or service when they want or need it. Since a billboard ad is visible 24 hours a day, people who pass it will see it on their way to or from work, school or when they go shopping. The more an ad is seen, the more it will leave an unconscious impression on those who see it, whether it’s just a glance or they take time to read the ad.
When you purchase billboard ads from advertising companies such as Bishopp, you can choose when the ads begin and end. If you are advertising a special event, such as a concert or a local convention, the ad can be displayed weeks in advance of the date and end on its last day. This allows you to pay only when the ad is needed, so people can see it prior to the event and make plans to attend.
Reaches Large Audience
With newspapers folding due to the internet and with broadcast ads only airing at certain times, billboard ads are usually seen by a much larger audience than other media advertisements. If the ad is displayed on a highway near a large city, it can receive millions of views every day. If the ads help convert even a small percentage of those who see it, then your business increases its sells and its profit margins.
While most media ads only appear in one place, either in the daily newspaper or are aired on television or radio station, you can have ads on several billboards around the city. This allows the ad to be seen by more people and more frequently than other types of advertising. By displaying your ads on billboards around a metropolitan area, the exposure can help brand your business and achieve your goals for expanding in different markets.
Instead of putting most of your advertising budget into media ads, such as radio, television or newspapers, you should consider using more of it to buy billboard ads. They provide a better ROI than other forms of advertising, because they can reach a larger audience every day. They also leave an impression on people, making them more apt to buy your products or services.